Social Media Strategy and Planning, Brand Strategy, Creative Strategy

With the choice of three different brands, I created a social media campaign for the beauty and skincare company Burt’s Bees for the final project in an undergraduate Advertising Digital Applications class.  

Only after thorough research of the brand, the campaign “Natural Beauty, Naturally Burt’s” was created. The social media plan I created includes Instagram, Facebook, and TikTok executions along with KPIs and a social media calendar.