The final capstone project for my undergraduate studies consisted of creating a comprehensive advertising and marketing campaign with a group of classmates.

Groups were assigned to create a campaign for Vexus, a fiber internet company, with West Texas as the target region. While my primary role on the team was Creative Director, I also conducted demographic research. With a large Hispanic population in the area, the team consensus was to focus our campaign on the strong family emphasis in this culture.

I created the campaign tagline and execution mockups shown within the pitch deck, and we competed against three other groups in a pitch contest. Each team had the opportunity to pitch their campaign deck to the C-suite of Vexus, and my group was awarded first place.